SociGen features

Build Facebook and Instagram posts through a guided flow: choose your platform, shape the copy, select or generate media, add a brand creative, then preview before saving or scheduling.

• Editable captions, hashtags and platform-specific copy
• Upload a photo or reuse media from your Content Library
• Review the complete post before publishing

Create media and branded layouts around your post’s main message. Reference-photo instructions preserve the supplied subject while giving the design room to vary.

• Use brand colours and business context
• Combine your photo with a message-led creative brief
• Eligible media generation uses AI Credits

Develop an article from a brief, refine it in conversation and edit the preview. Save your draft or publish through a supported connection to your own website.

• Long-form articles and editable previews
• Saved draft history
• Website publishing depends on your configured connection

Build a scene-based reel with a guided wizard, scene previews and a storyboard before rendering.

• Choose a template, media and style
• Review scenes before spending credits on a render
• Reels is Beta; Instagram music selection is not currently available

Keep reusable media and saved post drafts together, instead of rebuilding every post from scratch.

• Media uploads, tags and search
• Shared saved drafts with post previews
• Reuse attachments in content creation and draft editing

Plan and schedule Facebook and Instagram posts in one calendar. Use audience timing recommendations to inform your schedule, then edit or reschedule before publication.

• Facebook and Instagram publishing
• Draft, preview and schedule workflows
• Timing suggestions based on connected-account activity

Manage connected Facebook and Instagram activity, messages and comments without moving between separate workspaces.

• Connected-account inbox and comment workflows
• Review engagement around your own accounts
• Not a claim of web-wide social listening

Ask Soci for marketing help using your business context. Soci Agent can prepare replies to connected-account messages and comments, with review and automation controls.

• A personal marketing assistant in your workspace
• Brand-aware reply drafts
• Automatic replies are opt-in; you choose the controls

Manage services, appointments and client information alongside the rest of your marketing work.

• Appointment scheduling and management
• Client records and consultation workflows
• Booking settings for your business

Give SociGen your brand voice, offers and business profile. Learning uses connected-platform history and feedback to guide content and recommendations, with a monthly refresh on Core.

• Business-specific voice and brand context
• Website intelligence and business data import
• Review and improve drafts with your feedback

Review Facebook and Instagram performance, audience activity, post formats and timing insights for the selected business.

• Connected-account performance reporting
• Audience and engagement insights
• Recommendations depend on available account data

Explore competitor reports, market gaps and industry insights to help decide what to create, improve or investigate next.

• Competitor intelligence and market-gap reports
• Website and business context for analysis
• AI reports need review; refresh outdated findings and verify claims

Build email campaigns with templates, a drag-and-drop builder and AI-written copy. Organise audiences, schedule campaigns and create automated flows.

• Campaign creation, scheduling and segmentation
• Timed and behaviour-based flow steps
• Sending requires your own verified sender domain and the email marketing agreement

Keep contact records, pipeline activity, deals and follow-up tasks together, and use contact segments in email campaigns.

• Contact management and deduplication
• Deals, tasks and activity history
• Available with the optional Email & CRM subscription, not Core alone

Discuss additional businesses, team seats and tailored workflows with SociGen. Core is designed for one business and one seat.

• Additional business workspaces and seats by agreement
• Business-specific learning and access
• Custom capacity and integration requirements