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Social Media Marketing Guide for UK Small Businesses

Start with the free resources, then work through planning, creating, scheduling and choosing the right tools.

Free resources

Templates and checklists you can use today.

30 days of content in one sitting

Batching method plus a downloadable 30-day calendar.

Social media audit checklist

25 checks with an instant score.

Plan your content

Decide what to post and when.

Social media content calendar

Build and run a calendar that sticks.

Best time to post in the UK

Benchmarks and a four-week test to find your own times.

Facebook vs Instagram for business

Which platform suits which business.

Create with AI

Use AI without sounding like AI.

Write captions with AI

A five-step method for natural captions.

AI content for Instagram

Plan, draft and publish Instagram content.

Use AI to manage social media

A practical weekly workflow.

AI social media manager guide

What it automates and how to evaluate one.

Schedule and automate

Save hours every week.

Automate posts with AI

Step-by-step automation walkthrough.

Schedule Instagram posts

Free and paid methods for UK businesses.

Small business marketing automation

What to automate first.

Social media scheduling tool

How SociGen schedules and publishes.

Choose your tools

Honest comparisons, trade-offs included.

Buffer alternatives

Round-up for UK small businesses.

Hootsuite alternatives

Simpler options for small teams.

Later alternatives

For Instagram-focused businesses.

Best AI social media tools (UK)

Ranked comparison for 2026.

AI manager vs agency

Software vs human service trade-offs.

Let Soci do the heavy lifting

SociGen writes, designs and schedules on-brand Facebook and Instagram posts for your business. Core is £99/month for qualifying early adopters (normally £249), with a 14-day money-back guarantee.

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